Vision & Mission


This group’s vision statement is to maintain its status as a pioneer of the industries it is involved in, to create respectable brands accessible by consumer at all times and symbolizing quality and reliability, and to rank as a regional power in a short time through those brands.
This group will keep on growing in a consistent way and become a global company with a strongly anchored corporate and brand image.




This group’s mission statement is to manufacture such basic consumables as food and cleaning products at high quality standards and to supply them to consumers at the most reasonable conditions. In achieving this mission, this group will focus on customer satisfaction, employ high technology and skilled manpower for production, respect the environment, renew its structure on a continuous basis to adapt to ever-changing macro environmental conditions, and ensure its principle “people first” to live forever as embodied in its staff, distribution channels and consumers.